The timing of when a business enters the market can influence how quickly it sells and at what price. Selling when the market is right presents an opportunity to maximize proceeds. On the other hand, entering a market that may be less than ideal could substantially erode the selling price.
Taking control of the process by engaging an advisor like The Transition Companies who includes Optimization Analysis in their process, puts a business owner truly in charge of their future. It means being ready to act when the timing is right, thus avoiding the risk of being harmed by circumstances that otherwise would have been uncontrollable. The advice Gene Sartin gives to clients is simply, "be ready." The key is "ready to act when the timing is right."
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